MY STORY

Welcome to Cheeky Optimist, I'm Deana, a lifelong joy spreader! My passion for spreading happiness fuels this brand. Through Cheeky Optimist, I channel life’s ups and downs into clothing that celebrates resilience, beauty, and a love for life.

How I Got Here

At seven years old, I faced intense hardships I wish no child ever had to experience.  I had tragically lost my mother, and while my sister and I were reeling from this devastating loss, our father fell into the throes of addiction.  Eventually, our aunt took us under her wing with somewhat of a “tough love” approach to raising us.  Despite it all, I promised myself I’d always carry my mother’s loving spirit in my heart, no matter what.  With her as my guiding light, bright and cheery was (and still is) my vibe.

When I became a mother at nineteen, I was unsure how to navigate the world for two lives while still finding my way.  I spent my 20s and early 30s seeking love and acceptance at all costs, even if I lost myself.  On the outside, I was infectiously positive and admirably strong, but on the inside, I felt lost and disconnected.

From My Heart to Yours

In my healing era, I found myself, freedom, and wellness through plenty of therapy, exercise, and all things self-development. I learned that gratitude is the key to resilience and that it has the power to transform your entire personality.  Every day, I give thanks for my life and encourage my son and husband to do the same amidst their own mental health struggles. Now, I’m using my apparel to inspire others!

Cheeky Optimist exists to uplift your journey, no matter where you are on your path.  Here, words like “wellness”, “love”, and “gratitude” aren’t just buzzwords.  They are the core principles behind every design and decision I make.  I hope your purchase reminds you to appreciate what’s most important in life, prioritize your wellness, and spread happiness everywhere you go.